Even if you’ve been living under a rock, you’ve probably heard someone complaining about the recent changes to the Facebook interface. Imagine what the outcry would be like if people actually paid to use Facebook?!?!
When you are developing or modifying the user interface of your application or site, you want to make sure that the majority of your users/customers will embrace the new design and effortlessly adapt to a new way of doing something.
So, how do you please all the people all the time? You don’t. However, you can please some of the people. To do that, you need to give up some control and show your users or potential users what you’ve done and where you are headed. Sounds kind of scary, but it’s even scarier to waste time and resources going in one direction only to find that the people who ultimately pay the bills don’t even want to go there.
Most software companies have some sort of user acceptance testing phase in their plan. This does add time to the development cycle, but spending the time is crucial if you want to win and retain customers.
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